AI shopping visibility across ChatGPT, Gemini
Improve Gemini visibility by optimizing product data for Gemini's indexing
Gemini shows the merchant in only 1 of 10 prompts, compared to 6 of 10 on ChatGPT. Enhancing structured data, product feeds, and content for Gemini could close this gap.
Target missing high-intent prompts with dedicated landing pages or content
The merchant is absent from prompts like 'press-on nails that look like real gems for a wedding' and 'magnetic lashes easy to apply for beginners', which are high-intent searches where competitors appear.
Reduce reliance on ulta.com by strengthening direct-to-consumer AI visibility
ulta.com outranks the merchant on 4 probes and appears 14 times, often featuring Glamnetic products. This suggests the merchant's products are visible but through a retailer, not directly.